Bradford Technologies, Inc. Privacy Policy


Your privacy is very important to us at Bradford Technologies. With that in mind, we have established and implemented information handling practices for that we believe are consistent with the highest standards and best practices of organizations doing business on the Internet. This privacy policy ("Policy") describes the practices that apply to our site, including, specifically, the information we collect about you, when and how we collect that information and what may happen to that information. We have prepared a detailed privacy policy because we believe you should know as much as possible about our practices so that you can make an informed decision about the extent of your use of our site.

Simply put:

The remainder of this policy describes our information handling practices in detail and is broken down into four parts:

When you are just visiting us

You can always visit our site without revealing who you are or providing any Personal Information. When you visit our site we do collect usage information, but it is anonymous and is not linked to you as an individual. We use this data to better understand things like how our site is navigated, how many visitors arrive at specific pages, the length and frequency of stays at our site, the variety of searches of our site's database, the types of browsers and computer operating systems used by our visitors and the Internet Protocol addresses from which our visitors connect to our site. We use this information to improve our site content and ease of use.

We may place a "cookie" on your personal computer when you come to the site or visit a site on which we advertise. We use this cokie to collect data to help us personalize and improve your experiences on our site. Most Internet browsers automatically accept cookies. However, you can instruct your browser, by editing its options, to stop accepting cookies or prompt you before accepting a cookie from the sites you visit. If you decide not to accept our cookies, your ability to use some features on our site may be impaired.

When you register with us

Personal Information
If you decide to register with us, we will collect Personal Information about you that you voluntarily share with us. We collect Personal Information that is necessary for us to provide you with the products and services offered on our site. As mentioned, this Personal Information includes things like your name, e-mail and mailing address and telephone number. You will provide an e-mail address and select a password that will be required to gain access to portions of our site.

Other Information
You may decide to share other information with us about yourself, your work specialties and experiences (for example, number of years doing commercial or residential appraising). If you share this information with us, it maybe available in our National Appraiser directory that others may see. You may still use our site to search for and purchase products and services even if you choose not to share this type of information with us.

As part of our effort to continuously communicate with our customers, we will send you products and services information, advertisements, updates, promotions, or our company newsletter (ClickTALK) via your email or business/home address. If you don't want to receive any of these communications, you may opt-out by sending us an email at

Online Surveys and Contests
We value your comments and opinions. From time to time, we may invite you, as a registered user of our site, to participate in online surveys, but the choice will be yours. Your participation in these surveys is on an anonymous basis, unless we inform you otherwise.

We may offer you the chance to win a variety of appraisal products or services related prizes by sponsoring contests. You choose to participate in these contests or not. If you choose to participate in these contests, you may share certain of your Personal Information with us, like your full name, e-mail address and mailing address. Participation in these contests may include participation in an online survey. We will only use your Personal Information to notify you if you win a contest.

When you purchase products or services through our site

Payment Information and Account History
If you register with us, you will be able to purchase appraisal related products and services from our site. To do so, you must provide payment information to us - for example, your credit card specifics like card number, expiration date, cardholder name and billing address. We will add this payment information to your account. Additionally, we will keep a history of all your online purchases in your account.

Sharing of Personal Information
Generally, we only disclose your Personal Information to our credit card processor. For example, when you purchase our yearly LIVE support service, we will provide the credit card processor with the Personal Information needed to process your transaction. We use our reasonable efforts to ensure that the credit card processor will also protect your Personal Information.

Other than as explained in this policy, we will not disclose any Personal Information we collect from you to others without your permission, except in certain limited circumstances: (a) to protect the security of our site and our rights under our Terms and Conditions of Use; (b) to protect ourselves against liability; (c) in response to legal process, (d) if we believe in good faith that the law requires it; or (e) in connection with a sale of our business or company.

Other Users
If you decide to purchase our products or services for others, we may collect certain Personal Information about these other customers. You will need to make sure that each of these other customers agrees, in advance, that you can disclose their Personal Information to us. In the future, we may retain these other users' Personal Information in your account. At any time, you can change or remove some or all of these other users by contacting your Account Manager at 408-360-8520.

Additional Products and Services
We may partner with other companies to offer you additional products or services. If you sign up for any of these additional products or services, we may share your name and any other Personal Information that is necessary for these other companies to provide the products or services you have signed up for.

Links to Other Sites
Our site provides links to other sites. When you click on one of these links, you are leaving our site and entering another site that we do not control and for which we cannot be responsible. You should carefully review the privacy statements or policies on any other site that you visit because those privacy statements or policies will apply to your visit to that site and may be very different from our policy. In some cases, our site will link you directly to our partner's site where you may be asked to provide Personal Information. This privacy policy will not cover the use of your Personal Information by these other companies. We encourage you to read each company's privacy policy before signing up for any of its products or services.

Other information

Changing and Removing Personal Information and Other Information
We are committed to giving you control over your Personal Information. You can change your password and email address at any time. You can view, change, or update your Personal or Other Information by visiting your "My Account" page. If you request that we remove all of the Personal and Other Information stored in your account, then we will promptly do so. If we remove your Personal Information, you will not be able to use the services available on our site unless you re-register. We may not be able to honor your request to remove your Personal Information if we are legally obligated to retain that information or those records.

Notification of Changes
We may change this policy from time to time. If we decide to change this policy in a material way (for example, a change regarding disclosure of Personal Information), we will post notice of the change on our site and notify you via e-mail at the address you have provided to us. If we decide to change our policy in a less significant way, we will simply post notice of the change on our site. If any proposed change is unacceptable to you, you may, as discussed in the section above (Changing and Removing Personal and Other Information), request that we remove your Personal Information from our records.

How We Protect Your Information
We are committed to safeguarding your information. For that reason we employ a staff of security technology professionals and utilize a full range of the best security technology available. Specifically, your information is secured from unauthorized access from the Internet through market leading firewall technology. We also protect the connection between your computer and our server from eavesdropping through industry-standard encryption technology known as Secure Socket Layer (SSL).

Depending on your browser, this SSL will have encryption keys of up to 64 bits. To ensure that we fulfill our commitment to safeguard your information, we continually assess new technology for protecting your information to make sure that our information handling practices are in accordance with the highest industry standards and best practices on the Internet at all times.

Contact Us

If you have any questions or concerns about this policy or our information handling practices, you may contact us at We will attempt to respond to your questions or concerns within five (5) business days after we receive them. We can also be reached by postal mail at Bradford Technologies, Inc., 302 Piercy Road, San Jose, CA 95138.